6 Strong Reasons Why RSS Beats Email Marketing
by: Mustafa Khundmiri
A brand new marketing tool predicted to replace email is currently sweeping
the World Wide Web like a storm.
The Internet is experiencing the so-called “orange” revolution
and there’s no stopping to it. The online marketing world is rigorously
seen chanting a 3-letter mantra, R-S-S.
Yes, RSS is here and it’s got substance, material, style, sophistication…
In a word, it’s got the ‘X’ factor.
RSS, which stands for “Really Simple Syndication”, is the newest
and the fastest growing technology online. Many publishers, webmasters and marketers
are adopting RSS. It has helped spam go down to a great extent and made bulk
messages a thing of past.
No wonder spammers are shaking in their boots all over the web!
Here are 6 strong reasons why RSS beats email marketing to the core:
- Kiss Spam Filters Goodbye - RSS can help you distribute your content directly
to your subscribers, without any spam filters interfering. Your messages will
never get blacklisted and blocked and will always be delivered promptly, unless
and until your subscribers choose to end the relationship themselves.
- Subscribing Is Easy - Your subscribers don't have to worry about giving
out any of their personal details to subscribe and read your RSS feeds. All
they need to do is, add your feed to their online or desktop RSS reader and
that’s it. They are ready to receive and read content from you without
any hassles.
- Un-subscribing Is Easier - Removing your subscriber’s email from your
email list automatically, has it’s own share of problems, and it doesn’t
work all the time. However, when you talk about RSS, it’s easy for your
subscribers to unsubscribe from your publication. They can stop receiving
messages from you any time by simply deleting your feed from their RSS reader.
Simple as that!
- Get Your Message Out In An Instant - Whenever you have something new to
publish, all you have to do is update your already published feed and your
message gets updated everywhere it’s subscribed. No more worrying if
your subscribers got your message or not.
- Never Get Accused of Spam - It’s very easy to get accused of sending
unsolicited mail nowadays since people forget they even gave you their email
address. RSS solves this problem completely, as the messages which you send
out, will appear directly in your subscribers RSS reader. So the question
of contacting them illegally does not even arise.
- Build Long Lasting Relationships - Not only RSS builds a strong relationship
with your existing subscribers but also helps in attracting new potent subscribers
who are interested in what you offer. People who subscribe to your feed want
to receive content from you and hence, can be regarded as subscribers you
can count on.
RSS can work like a charm for your business and help you gain thousands of
quality subscribers and leads within a few weeks…
You just have to become a part of the orange revolution!
About The Author
Mustafa Khundmiri is the co-founder of http://www.rapidfeeds.com - A Free online
service, which helps anyone, create, edit, publish and track RSS feeds online.
Sign Up for your FREE account on his site and start publishing your own RSS
feeds!
mustafa@rapidfeeds.com
